Specialising in Graphic design means that most of my work is based on a specific outcome such as a logo or typeface to reflect a business or product. I start out with several ideas which could only be one word or even a detailed design,which may not develop into anything.
My work experiments with colour, the subject matter of each piece of work determines the colour, materials and the software/materials of which I will use. Sometimes I start off with one colour and gradually introduce more colours that work with the initial colour, or stick to a colour theme which could be as little as one colour depending on the objective. I try to choose colours that are prominent to draw attention. Colour follows changes of emotions and is a unique style of expression.
By breaking new ground and using conventional techniques allows me to reflect my creativity and provides many opportunities for happy accidents to influence the final outcome. Everything I see, feel and experience are my influence. I regularly view the work of others and research various artists that link to my work for inspiration.